eCommerce News

  • E-commerce – Wikipedia
    E-commerce is the activity of buying or selling of products on online services or over the Internet.Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. ... read more
    Source: Social CommercePublished on 2019-08-15
  • Advantages and Disadvantages of E-Commerce Businesses
    E-commerce, or the act of selling goods or services online as opposed to selling at brick and mortar establishments, has reshaped the modern marketplace in recent years, but this new form of trade comes with its own sets of advantages and disadvantages over traditional methods.. It's important, then, for businesses to look beyond the hype and develop their own perspectives on the true value of ... read more
    Source: Social CommercePublished on 2019-08-15
  • Office of the Chief Information Officer
    The Commerce Department’s Office of the Chief Information Officer (OCIO) ensures the Department’s programs fully and appropriately utilize information technology. The OCIO also supports increased use of leading-edge technology that enables the Department to achieve its mission to provide improved products and services at lower costs to ... read more
    Source: Social CommercePublished on 2019-08-15
  • Commerce | Definition of Commerce at Dictionary.com
    Commerce definition, an interchange of goods or commodities, especially on a large scale between different countries (foreign commerce) or between different parts of the same country (domestic commerce); trade; business. See more. ... read more
    Source: Social CommercePublished on 2019-08-14
  • Social Commerce – Everything You Should Know About It
    Hence, Facebook Social Commerce is a great option for E-Commerce businesses to integrate into their marketing strategy and grow their overall revenue. 2. Pinterest Social Commerce. Pinterest is a retailer’s first choice when it comes to E-Commerce marketing. It is the perfect platform for Social Commerce. ... read more
    Source: Social CommercePublished on 2019-08-12

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Online Advertising

  • The Beginner’s Guide to Google’s Pay Per Click Advertising …
    Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. ... read more
    Source: Pay Per ClickPublished on 2019-08-15
  • What is a Demand-Side Platform, or DSP? – Digiday
    So DSPs are replacing agencies, then? According to some, yes. DSPs now frequently work directly with advertiser clients, effectively replacing agencies when it comes to buying media. ... read more
    Source: Programmatic Media BuyingPublished on 2019-08-11
  • iMedia Connection – Featured Articles
    Media Planning & Buying; 5 Questions to Ask Before Implementing an Affiliate Marketing Strategy. Laurie Cutts is the vice president of marketing at Acceleration Partners; While programmatic advertising has accounted for the vast majority of digital marketing budgets in the recent past, issues with ads appearing alongside questionable content ... read more
    Source: Programmatic Media BuyingPublished on 2019-08-10
  • Digital Signage & Menu Boards – doPublicity
    For Digital Menu Boards and Signage Software that's easy and profitable try doPublicity with no monthly or annual recurring costs. Choose from over 1,000 customizable templates and get your menu board, corporate communications or advertising business noticed. ... read more
    Source: Digital PersonalizationPublished on 2019-08-05
  • What Are Affiliate Programs? – How Affiliate Programs Work …
    Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic.These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. ... read more
    Source: Affiliate MarketingPublished on 2019-08-04

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Mobile Web

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Your Main Message

Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?

Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.

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Next Steps...

This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.