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Online Advertising

  • Programmatic Media-Buying Rising, Especially In-House
    Programmatic media buying, as well as search, appear to be big factors. While the ANA did not ask how many members were handling programmatic media buying in-house in 2013, the 24% of the 2018 ... read more
    Source: Programmatic Media BuyingPublished on 2018-10-15
  • Programmatic Media-Buying Rising, Especially In-House 10 …
    Programmatic media buying, as well as search, appear to be big factors. While the ANA did not ask how many members were handling programmatic media buying in-house in 2013, the 24% of the 2018 ... read more
    Source: Programmatic Media BuyingPublished on 2018-10-15
  • Digital Personalization: Taking an Agile Approach …
    Digital Personalization: Taking an Agile Approach Acquia. Successful personalisation is a result of people, process and technology, and in that order. Both the people who are building personalised experiences and the people who they are being built for must be at the center of any personalisation initiative. In fact, you can think of ... read more
    Source: Digital PersonalizationPublished on 2018-10-15
  • Digital Personalization 101 – Digital Doughnut
    15 October, 2018 Digital Personalization 101 Acquia. Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives. ... read more
    Source: Digital PersonalizationPublished on 2018-10-15
  • Programmatic Media Buying 101: What’s The Difference …
    The current programmatic media buying landscape is really just an extension of the traditional two-party system between advertisers and publishers. If you keep in mind what is being sold, who is selling it and who is buying, it should become a little clearer. ... read more
    Source: Programmatic Media BuyingPublished on 2018-10-13

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Mobile Web

  • Desktop Progressive Web Apps | Web | Google Developers
    Desktop progressive web apps can be 'installed' on the user's device much like native apps. They're fast . Feel integrated because they launched in the same way as other apps, and run in an app window, without an address bar or tabs. ... read more
    Source: Progressive WebPublished on 2018-10-15
  • Blink | Bringing Mobile UX to the Enterprise
    Getting Enterprise Mobile UX Right, Baruch Sachs at UX Matters UX is a Philosophy , Blink’s Karen Clark Cole for the difference between UCD and UX Wrangling Complexity: Collaborating and Delivering Design on Enterprise Projects , Tristan Plank ... read more
    Source: Mobile UXPublished on 2018-10-10
  • Best HTML5 Frameworks For A Responsive Web Design 2018 …
    Best HTML5 Frameworks For A Responsive Web Design. Due to the fact that responsive web design becomes more popular making web development easier, responsive frameworks quickly emerges. ... read more
    Source: Responsive WebPublished on 2018-10-07
  • TAP 2018
    TAP is Button's annual mobile commerce conference in New York City. We bring together the brightest minds in mobile for one incredible day. ... read more
    Source: Mobile eCommercePublished on 2018-10-06
  • How Progressive Web Apps are Affecting Mobile Commerce in …
    Mobile devices are now a regular part of daily modern life. These days, most people carry a smartphone or tablet wherever they go. Mobile devices are now a regular part of daily modern life. ... read more
    Source: Mobile eCommercePublished on 2018-10-06

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Your Main Message

Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?

Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.

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Next Steps...

This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.