Niantic, the creator of hit mobile games Pokémon Go and the forthcoming Harry Potter: Wizards Unite, showed off its cutting-edge augmented reality (AR) technology at a press event this week. ... read more
Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects. It is this “real world” element that differentiates AR from virtual reality. AR integrates and adds value to the user’s interaction with the real world, versus a simulation. ... read more
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future. ... read more
Augmented reality (AR) apps might sound futuristic, but consumers are catching onto the trend much more than you might think. About 60 percent of them prefer stores that have AR as part of the experience. Not to mention, 40 percent would pay more for your wares after experiencing it through AR. But ... read more
Augmented reality or AR isn’t usually the first choice among investors. It’s often overshadowed by virtual reality or VR, a similar technology. Little do some investors know that AR is slowly ... read more
Augmented World ExpoTM (AWE) is the world’s largest conference and expo for professionals focused on making the world more interactive - featuring technologies such as Augmented Reality, Wearable Computing, Smart Glasses, Gesture and Sensors devices, and The Internet of Things. ... read more
Reality Composer. Now anyone can quickly prototype and produce content for AR experiences that are ready to integrate into apps using Xcode or export to AR Quick Look. Reality Composer lets you build animations and interactions on iOS and Mac to enrich your 3D content. ... read more
Augmented reality is primarily experienced via a wearable glass device, head-mounted device, or through smartphone applications. Augmented reality overlays digital content on top of the real world. Therefore, AR enhances the user’s experience in the real world rather than replacing it. ... read more
Bose AR is a first-of-its-kind audio augmented reality platform in development by Bose that supports an ecosystem of apps that can enable you to stay connected to your digital world and stay engaged in the physical world at the same time through an innovative set of sensors that detect and respond to head movement. ... read more
Microsoft HoloLens review, AR- mind blowing! My expectations were already high, but when I tried the HoloLens, my mind was blown at how outrageously good it is. I show you Microsoft Office 365 ... read more
Interest in augmented reality (AR) is exploding as innovators explore the business relevance and roles AR can play in workforce enablement and customer experience and interaction. ... read more
But augmented reality may finally be ready for the big-time. Pure AR stocks haven't lived up to the hype, and for good reason. But augmented reality may finally be ready for the big-time. ... read more