Personalization

  • Digital Signage Trends for 2019: AI, personalization …
    The next crucial step within next year’s digital signage trends is the concept of automatic commerce, or a-commerce. Stores already know that customers demand technology, personalization, empowerment and freedom. ... read more
    Source: Digital PersonalizationPublished on 2018-12-08
  • Digital Personalization Part 2: An Incremental Approach …
    Digital Personalization Part 2: An Incremental Approach So, you have kicked off your personalization program utilizing the basics of previous purchase data, the understanding of how your customer got to your website or maybe customer personas. ... read more
    Source: Digital PersonalizationPublished on 2018-12-06
  • Director, Digital Personalization at Comcast • JOFDAV
    The Director of Digital Personalization is a member of the Digital Center of Excellence (DCOE) team that manages digital journeys across the web and app world focused on engaging consumers online throughout the customer life cycle. It is an entrepreneurial, fast moving team, with a mandate to transform the way Comcast Cable operates. ... read more
    Source: Digital PersonalizationPublished on 2018-12-05
  • SVP of Digital Personalization Job at Citi
    Chart and drive the US Branded Cards business along the optimal path to maturing its digital marketing and personalization capabilities, including improved machine learning capabilities and more personalized messaging across multiple channels. ... read more
    Source: Digital PersonalizationPublished on 2018-12-05
  • Personalization – Wikipedia
    Personalization, broadly known as customization, consists of tailoring a service or a product to accommodate specific individuals, ... Digital media and internet. Another aspect of personalization is the increasing prevalence of open data on the Web. ... read more
    Source: Digital PersonalizationPublished on 2018-11-30
  • Digital Marketing and Personalization – bcg.com
    Personalization Requires a Digital Transformation. As digital budgets skyrocket, marketers struggle to accurately tie spending back to profits. Those who do are frequently underwhelmed by their digital ROI. ... read more
    Source: Digital PersonalizationPublished on 2018-11-29
  • Digital Personalization Manager – lsac.org
    Within the marketing team, together with IT and other functional teams, and with a top-tier technology company, the digital personalization manager will design, implement, and optimize a digital platform that enables real-time communication, decision-making, and insights for LSAC and its customers. ... read more
    Source: Digital PersonalizationPublished on 2018-11-06
  • Utilizing AI for Personalization of Websites & Digital …
    Personalization of websites and digital experiences over time can increase engagement from your audience and drive revenue. What Makes A Good Personalization Experience? Smart personalization experiences improve user experience and drive long-term brand loyalty. ... read more
    Source: Digital PersonalizationPublished on 2018-10-28
  • Digital Personalization: The Missed Opportunity
    Digital Personalization: The Missed Opportunity An exclusive Internet Retailer report examining the current state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. ... read more
    Source: Digital PersonalizationPublished on 2018-10-28
  • Personalization | Blog | Merkle
    Being successful at delivering personalized experiences requires more than just setting up technology and building out your capabilities. It requires digital transformation, something that can easily be hampered by non-technical considerations including funding, strategy, and shared goals ... read more
    Source: Digital PersonalizationPublished on 2018-10-15
  • Digital Personalization: Taking an Agile Approach …
    Digital Personalization: Taking an Agile Approach Acquia. Successful personalisation is a result of people, process and technology, and in that order. Both the people who are building personalised experiences and the people who they are being built for must be at the center of any personalisation initiative. In fact, you can think of ... read more
    Source: Digital PersonalizationPublished on 2018-10-15
  • Digital Personalization 101 – Digital Doughnut
    15 October, 2018 Digital Personalization 101 Acquia. Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives. ... read more
    Source: Digital PersonalizationPublished on 2018-10-15
  • Digital Personalization: What defines Best in Class? – The …
    Save time, empower your teams and effectively upgrade your processes with access to this practical Digital Personalization Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Digital Personalization related project. ... read more
    Source: Digital PersonalizationPublished on 2018-10-13
  • Do more with Adobe Marketing Cloud | Adobe Marketing Cloud
    End-to-end digital marketing. If you’re tired of scraping together digital hacks to deliver on your marketing plan, you’re in luck. Adobe Marketing Cloud is a single, unified platform to deliver on everything you’ve promised. ... read more
    Source: Digital PersonalizationPublished on 2018-10-11
  • Digital Personalization 101 | Acquia
    Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives. This customer-first approach means that the customer is acknowledged as an individual, rather than simply being a small part of your base or ... read more
    Source: Digital PersonalizationPublished on 2018-10-10