Personalization

  • 7 Digital Marketing Trends To Watch Out For In 2019
    90% of the U.S. population found personalized marketing content very or somewhat appealing in 2017, with only 4% saying it was not very or not at all appealing. According to Forbes, 44% of consumers say they are likely to buy from a company again after a personalized shopping experience. Marketing personalization has numerous benefits: ... read more
    Source: Digital PersonalizationPublished on 2019-09-28
  • Digital personalization in food retail: U.S. Shoppers are …
    U.S. shoppers increasingly expect personalized retail experiences, so personalization opportunities are shifting rapidly to digital. Our new research, conducted by IDC was based on two web-based surveys of 1,000 consumers and 152 large retailers in the U.S., aimed to better understand shoppers’ and retailers’ perspectives on digital in food retailing, determine where perspectives align or ... read more
    Source: Digital PersonalizationPublished on 2019-09-26
  • Personalization in Digital Marketing: The Essential FAQ …
    The One to One Future, by Don Peppers and Martha Rogers, published two years later, foretold a future where marketing and technology would marry and give birth to a new age of personalization.. Do people want personalized marketing? They do indeed. Customers want to be understood. Though enjoying a personalized experience calls for accepting that brands will gather and use personal information ... read more
    Source: Digital PersonalizationPublished on 2019-09-17
  • The First Global Summit Dedicated to Personalization and …
    If Personalization is Essential for Your Success, We've Got an Event for You. Personalization19 is a unique experience for advocates to learn about and define the future of personalization. Whether you're focused on sales, marketing, or customer service, join a passionate community dedicated to individualizing each and every customer experience. ... read more
    Source: Digital PersonalizationPublished on 2019-09-13
  • Digital Signage & Menu Boards – doPublicity
    For Digital Menu Boards and Signage Software that's easy and profitable try doPublicity with no monthly or annual recurring costs. Choose from over 1,000 customizable templates and get your menu board, corporate communications or advertising business noticed. ... read more
    Source: Digital PersonalizationPublished on 2019-08-05
  • Solteq – Simplifying the digital world
    We want to simplify the digital world to make a better tomorrow Solteq is a Nordic IT service provider and software house that specializes in digital business solutions and vertical software markets. ... read more
    Source: Digital PersonalizationPublished on 2019-08-04
  • Personalization Screenshow Setting – Microsoft Community
    What happened to the ability to Randomize the Desktop Personalization Screen Show and set a 30 Second Refresh Rate? And why doesn't the Lock Screen Slide Show work? ... read more
    Source: Digital PersonalizationPublished on 2019-08-04
  • The Netflix Recommender System
    This article discusses the various algorithms that make up the Netflix recommender system, and describes its business purpose. We also describe the role of search and related algorithms, which for us turns into a recommendations problem as well. ... read more
    Source: Digital PersonalizationPublished on 2019-08-04
  • Digital Leadership – MIT Sloan Management Review
    The Digital Leadership Initiative explores the growing use of digital technologies in the business landscape. Through a series of annual reports, blogs, articles, and case studies, the exploration examines how companies are cultivating opportunities and addressing risks in a fast-moving, digital market environment. ... read more
    Source: Digital PersonalizationPublished on 2019-08-03
  • The Deloitte Consumer Review Made-to-order: The rise of …
    4 | The Deloitte Consumer Review Made-to-order: The rise of mass personalisation Up close and personal: The future of consumer engagement In the era of all things digital, consumers have higher expectations: they ... read more
    Source: Digital PersonalizationPublished on 2019-08-02
  • Digital Personalization at Scale in Your Customer …
    Digital Personalization at Scale in Your Customer Lifecycle. I love the outdoors. So, I can’t help but wander into my favorite outdoor store whenever I find myself near it. Often, I walk out with a purchase; sometimes it’s a small purchase, sometimes a large one. In fact, I visit the same outdoor store so often that the salesperson knows me ... read more
    Source: Digital PersonalizationPublished on 2019-08-01
  • Digital & Personalization Project Manager
    Working knowledge of digital marketing & digital media, including but not limited to: segmentation strategies, content & measurement; Experience with and understanding of data management platforms (DMPs) Hold expertise in at least 2-3 products in the space of Analytics, Optimization, CRM, Personalization or Segmentation ... read more
    Source: Digital PersonalizationPublished on 2019-07-11
  • Article : The Digital Quotient: Top Personalization Trends …
    Personalization is the key driver behind insurers’ digital strategies. InsurTech companies are re-defining the industry’s core risk and distribution models to enable customer-centric business strategies . Traditional insurance companies should firm up their InsurTech collaboration or acquisition strategies to speed up digital adoption ... read more
    Source: Digital PersonalizationPublished on 2019-06-17
  • Personalization and Digital Marketing – bcg.com
    BCG’s personalization and digital marketing offering plays a unique role in transforming the capabilities of advertisers across industries and around the world. We see that a scientific approach, with thoughtful testing and close coordination between advertiser and agency, is essential to elevating performance. Learn more. ... read more
    Source: Digital PersonalizationPublished on 2019-06-15
  • Market Guide for Digital Personalization Engines
    Here, we profile 36 vendors' personalization engines, which engage individuals online with personalized experiences. IT and digital commerce leaders can use this guide to gain an understanding of the personalization engine vendor landscape for commerce and to identify vendor-specific functionality. ... read more
    Source: Digital PersonalizationPublished on 2019-06-13