Online Advertising

  • The Beginner’s Guide to Google’s Pay Per Click Advertising …
    Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. ... read more
    Source: Pay Per ClickPublished on 2019-08-15
  • What is a Demand-Side Platform, or DSP? – Digiday
    So DSPs are replacing agencies, then? According to some, yes. DSPs now frequently work directly with advertiser clients, effectively replacing agencies when it comes to buying media. ... read more
    Source: Programmatic Media BuyingPublished on 2019-08-11
  • iMedia Connection – Featured Articles
    Media Planning & Buying; 5 Questions to Ask Before Implementing an Affiliate Marketing Strategy. Laurie Cutts is the vice president of marketing at Acceleration Partners; While programmatic advertising has accounted for the vast majority of digital marketing budgets in the recent past, issues with ads appearing alongside questionable content ... read more
    Source: Programmatic Media BuyingPublished on 2019-08-10
  • Digital Signage & Menu Boards – doPublicity
    For Digital Menu Boards and Signage Software that's easy and profitable try doPublicity with no monthly or annual recurring costs. Choose from over 1,000 customizable templates and get your menu board, corporate communications or advertising business noticed. ... read more
    Source: Digital PersonalizationPublished on 2019-08-05
  • What Are Affiliate Programs? – How Affiliate Programs Work …
    Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic.These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. ... read more
    Source: Affiliate MarketingPublished on 2019-08-04
  • Solteq – Simplifying the digital world
    We want to simplify the digital world to make a better tomorrow Solteq is a Nordic IT service provider and software house that specializes in digital business solutions and vertical software markets. ... read more
    Source: Digital PersonalizationPublished on 2019-08-04
  • Personalization Screenshow Setting – Microsoft Community
    What happened to the ability to Randomize the Desktop Personalization Screen Show and set a 30 Second Refresh Rate? And why doesn't the Lock Screen Slide Show work? ... read more
    Source: Digital PersonalizationPublished on 2019-08-04
  • The Netflix Recommender System
    This article discusses the various algorithms that make up the Netflix recommender system, and describes its business purpose. We also describe the role of search and related algorithms, which for us turns into a recommendations problem as well. ... read more
    Source: Digital PersonalizationPublished on 2019-08-04
  • Digital Leadership – MIT Sloan Management Review
    The Digital Leadership Initiative explores the growing use of digital technologies in the business landscape. Through a series of annual reports, blogs, articles, and case studies, the exploration examines how companies are cultivating opportunities and addressing risks in a fast-moving, digital market environment. ... read more
    Source: Digital PersonalizationPublished on 2019-08-03
  • The Deloitte Consumer Review Made-to-order: The rise of …
    4 | The Deloitte Consumer Review Made-to-order: The rise of mass personalisation Up close and personal: The future of consumer engagement In the era of all things digital, consumers have higher expectations: they ... read more
    Source: Digital PersonalizationPublished on 2019-08-02
  • Digital Personalization at Scale in Your Customer …
    Digital Personalization at Scale in Your Customer Lifecycle. I love the outdoors. So, I can’t help but wander into my favorite outdoor store whenever I find myself near it. Often, I walk out with a purchase; sometimes it’s a small purchase, sometimes a large one. In fact, I visit the same outdoor store so often that the salesperson knows me ... read more
    Source: Digital PersonalizationPublished on 2019-08-01
  • What Is Brand Loyalty? — Definition — TrackMaven
    Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship. Loyalty is extremely beneficial to businesses as it ... read more
    Source: Loyalty MarketingPublished on 2019-07-30
  • Understanding Programmatic Digital Advertising – IAB Digital Simplified
    Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling ... read more
    Source: Programmatic Media BuyingPublished on 2019-07-21
  • CRM and Loyalty | Marketing Week
    Loyalty isn’t synonymous with how often consumers buy a brand, according to Marketing Week columnist Helen Edwards, who told the Festival of Marketing there are various types of loyalty that marketers can exploit in different ways. ... read more
    Source: Loyalty MarketingPublished on 2019-07-19
  • Social Media Marketing: 6 Secrets for Success
    Social Media Marketing takes a lot of planning and requires a delicate balance. Using Social Media as a tool to communicate your business products/services is an important part of your Marketing ... read more
    Source: Social Media MarketingPublished on 2019-07-19