• What is a Demand-Side Platform, or DSP? – Digiday
    So DSPs are replacing agencies, then? According to some, yes. DSPs now frequently work directly with advertiser clients, effectively replacing agencies when it comes to buying media. ... read more
    Source: Programmatic Media BuyingPublished on 2019-08-11
  • iMedia Connection – Featured Articles
    Media Planning & Buying; 5 Questions to Ask Before Implementing an Affiliate Marketing Strategy. Laurie Cutts is the vice president of marketing at Acceleration Partners; While programmatic advertising has accounted for the vast majority of digital marketing budgets in the recent past, issues with ads appearing alongside questionable content ... read more
    Source: Programmatic Media BuyingPublished on 2019-08-10
  • Understanding Programmatic Digital Advertising – IAB Digital Simplified
    Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling ... read more
    Source: Programmatic Media BuyingPublished on 2019-07-21
  • Programmatic Media Buying | Adjust
    Programmatic media buying can be categorized into different types: RTB or Open auction, Private Marketplace (PMP), and Programmatic Direct. Typically, the programmatic ecosystem involves three main components: a DSP, SSP and an Ad Exchanger. Typically, ad inventory is bought via a real-time auction. ... read more
    Source: Programmatic Media BuyingPublished on 2019-07-07
  • What is programmatic? Guide to programmatic advertising
    By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. For what is programmatic, we define programmatic buying as the act of bidding on digital advertising inventory and doing so in real time. Each one of these points is vital to understanding what is programmatic and the programmatic media buying process. ... read more
    Source: Programmatic Media BuyingPublished on 2019-07-07
  • Real-time bidding – Wikipedia
    Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. ... read more
    Source: Programmatic Media BuyingPublished on 2019-06-16
  • Why Media Buying Plays A Crucial Role In Programmatic …
    Programmatic media buying is an automation system for selling and buying Ad space over digital platform using technology. Media buying process involves analysing and specifying every parameter to display Ad according to the campaign needs. Programmatic media buying you can perform in various ways, but RTB is the most commonly used way. ... read more
    Source: Programmatic Media BuyingPublished on 2019-06-10
  • programmatic media buying
    this video discusses how brands should start using programmatic media buying, as it is a the most crucial aspect in terms of tailoring a specified content but also keeping in mind its business ... read more
    Source: Programmatic Media BuyingPublished on 2019-06-08
  • Programmatic TV Advertising Media Buying
    WO Programmatic addresses the challenges in traditional media buying and selling through automation, data, and system integrations. Benefits: WO Programmatic TV lets advertisers use the power of data-driven audience targeting and process automation to run incredibly effective campaigns on the world’s most powerful ad medium. ... read more
    Source: Programmatic Media BuyingPublished on 2019-06-03
  • Programmatic Buying 101: The Value and Cost Efficiencies
    The Cost of Inventory: Programmatic versus Direct. Programmatic ads are typically the fraction of the cost of a direct buy, and offer unprecedented levels of targeting that were historically unavailable. These ads are either sold on a CPM (cost per thousand impressions), CPC (cost per click), CPA (cost per action) or CTC (click through conversions) ... read more
    Source: Programmatic Media BuyingPublished on 2019-05-29
  • Insight Media Labs
    We create user experiences that generate marketing data specific to your business. While your competitors are all using the same off the shelf targeting, you now have the freshest most relevant data specifically calibrated to your business. ... read more
    Source: Programmatic Media BuyingPublished on 2019-05-24
  • Wave Digital Media
    We began as an independent trading desk, serving agencies and brands through a focused media planning and buying operation. Over the last 5+ years, we’ve expanded our team and capabilities, managing integrated, full-funnel programmatic media solutions. ... read more
    Source: Programmatic Media BuyingPublished on 2019-05-20
  • Programmatic Media Buying | Ask the Expert Answers | All …
    Programmatic Media Buying. March 27, 2019. ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?” ... read more
    Source: Programmatic Media BuyingPublished on 2019-05-17
  • GroupM hiring Manager, Programmatic Media Buying in New …
    Programmatic Manager . Job Description GroupM Summary GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence ... read more
    Source: Programmatic Media BuyingPublished on 2019-05-16
  • Webinars – Adweek
    Breaking News in Advertising, Media and Technology. “Hey, let’s put on a podcast.” Many marketers have undoubtedly had this revelation over the past year or two. ... read more
    Source: Programmatic Media BuyingPublished on 2019-05-16