• Programmatic Media-Buying Rising, Especially In-House
    Programmatic media buying, as well as search, appear to be big factors. While the ANA did not ask how many members were handling programmatic media buying in-house in 2013, the 24% of the 2018 ... read more
    Source: Programmatic Media BuyingPublished on 2018-10-15
  • Programmatic Media-Buying Rising, Especially In-House 10 …
    Programmatic media buying, as well as search, appear to be big factors. While the ANA did not ask how many members were handling programmatic media buying in-house in 2013, the 24% of the 2018 ... read more
    Source: Programmatic Media BuyingPublished on 2018-10-15
  • Programmatic Media Buying 101: What’s The Difference …
    The current programmatic media buying landscape is really just an extension of the traditional two-party system between advertisers and publishers. If you keep in mind what is being sold, who is selling it and who is buying, it should become a little clearer. ... read more
    Source: Programmatic Media BuyingPublished on 2018-10-13
  • Programmatic Media Buying Agency – Are local Ad agencies moving toward programmatic media buying?
    programmatic media buying agency - I'm afraid these are the anwers you need to answer yourself between you create this programmatic media buying agency Programmatic advertising is constantly evolving ... read more
    Source: Programmatic Media BuyingPublished on 2018-10-08
  • Media Recruitment Jobs – Harrison Dear
    Harrison Dear are media specialists who offer a professional, consultative service in all aspects of their work ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-30
  • Full-Service Traditional Advertising & Digital Marketing …
    USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Headquartered in Los Angeles, USIM has 15 offices throughout the United States and Canada, and was named MediaPost’s first-ever Programmatic Agency of the Year. ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-29
  • AuditStar | Global media intelligence
    AuditStar considers an effective media strategy to be fundamental to delivering the advertiser’s desired sales and consumer objectives. We assist in defining the target audience and assess competitors’ media strategies in light of that. ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-29
  • Marketing Keys’ Buzzword Of The Week: Programmatic Buying
    Programmatic buying can save money for media buyers/advertisers. Because the automated process is more efficient, transactions become more efficient as well. Ads are more likely to reach the right audience, since programmatic buying eliminates the guesswork involved in traditional targeting. ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-28
  • The Rise and Shift of Programmatic Guaranteed | Panel
    Alex Magee, Programmatic Business Development Lead at Vice, and Becky van der Werff, Head of Industry - Marketplace Development at Google, joined Jellyfish's James Bourner at A View on ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-28
  • Todd Djureen – Director of Programmatic Media Buying …
    Sehen Sie sich das Profil von Todd Djureen auf LinkedIn an, dem weltweit größten beruflichen Netzwerk. 9 Jobs sind im Profil von Todd Djureen aufgelistet. Sehen Sie sich auf LinkedIn das vollständige Profil an. Erfahren Sie mehr über die Kontakte von Todd Djureen und über Jobs bei ähnlichen Unternehmen. ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-28
  • LUMA Partners State of Digital Media 2016 presentation …
    The bank known for its LUMAscapes has a new presentation out about the state of digital media in 2016. LUMA Partners The digital media and advertising landscape is staggeringly complex. ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-27
  • Will Programmatic Ad buying make media planners redundant …
    But a new technology called ‘Programmatic Advertising’ (also Programmatic Ad Buying) has enabled that in a jiffy. And it beats the old approach which is reserved (or traditional) media buying. Ad networks are passé. ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-26
  • Kellogg Proves ROI Of Digital Programmatic Buying
    Bottom line, programmatic buying is more efficient, more effective and more transparent than the traditional digital media buying model. It’s more efficient because it’s automated and ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-26
  • Business Insider unifies programmatic ad buying across all …
    BI’s local publishing partners are: Prisma Media in France, Finanzen (part of Axel Springer, BI’s parent company) in Germany, GEDI Gruppo Editoriale in Italy, Bonnier Media in the Nordics, Z24 ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-25
  • Programmatic | Definition of Programmatic by Merriam-Webster
    Recent Examples on the Web. What’s changed, according to Scott Tieman, the global lead for the new Accenture Interactive unit, is a recent uptick in client demand for help with their programmatic ad-buying. — Lara O’reilly, WSJ, "Accenture Interactive Opens Digital Ad-Buying Division, Further Encroaching on Agencies’ Turf," 23 May 2018 Sinnette suggested elementary school principals ... read more
    Source: Programmatic Media BuyingPublished on 2018-09-25