• Schlage Takes Innovative Programmatic Media-Buying …
    When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth of about 9% online and more than 30% in stores. Together with Centro, a media-buying ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-18
  • Fast Take On: Programmatic Media Buying – WPP
    Object Moved This document may be found here ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-14
  • Programmatic Media Buying in China: What You Should Know
    Programmatic advertising is growing all over the world. According to ExchangeWire, the global market is expected to be worth nearly US$85 billion by 2019. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-13
  • Infectious Media – International programmatic agency
    We combine expert agency service with proprietary technology to manage the programmatic advertising of some of the world's largest advertisers ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-11
  • AdExchanger’s PROGRAMMATIC I/O | San Francisco 2018
    join 1,200+ attendees at adexchanger’s programmatic i/o conference in san francisco — the original and world’s largest conference focused on programmatic media and marketing. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-06
  • Programmatic Media Buying & Programmatic Ad Solutions | MNI
    Programmatic Media Buying Harness the Power of Programmatic Ads with MNIx Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-01
  • The Benefits of Programmatic Media Buying – Katana Media
    Programmatic buying – defined as the process of selling and buying digital advertising using automated processes – helps businesses find and target audiences across all channels and mediums. Programmatic is rapidly growing. In fact, it’s projected that by the end of this year nearly half of digital media campaigns will be executed using programmatic technologies. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-30
  • IAB
    Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-28
  • Infectious Media – International programmatic agency
    About Us. Infectious Media is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-28
  • Truth
    The State of Programmatic Advertising. The media supply chain has been described as “murky at best, fraudulent at worst” – but how widely is this view shared? ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-26
  • A super accessible beginner’s guide to programmatic buying …
    They have a combination of media buying services and programmatic media buying software that will ... inspiration and learning from the Econsultancy blog with our ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-25
  • The Basics of Programmatic Media Buying | Colling Media
    Programmatic Media Buying is now a big part of buying and selling media. In basic terms, it is the act of buying media like they are products. It is auc ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-24
  • Accenture Interactive Gets Into Programmatic Buying – Adweek
    Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual. The Wall Street Journal first reported Accenture Interactive’s move, writing the company is rolling out ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-24
  • Programmatic Ads, Online Media Buying & RTB News …
    Marketing Land is a daily, ... MarTech Today, also explains “What is programmatic advertising and media buying?” as part our MarTech Landscape series. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-24
  • What Is Programmatic Advertising & Media Buying? – MarTech …
    MarTech Landscape: What Is Programmatic Advertising & Media Buying? Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-24