• American Express: We’re Going 100% Programmatic (Sort Of …
    American Express' RFP provides a deep look into the company's digital ad strategy, and it's all programmatic. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-21
  • Schlage Takes Innovative Programmatic Media-Buying …
    When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth of about 9% online and more than 30% in stores. Together with Centro, a media-buying ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-18
  • Media Programmatic Services | Accenture
    Accenture Interactive partners with IAB to provide companies with the technology and tools to reinvent their digital media buying program. Read more. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-17
  • Fast Take On: Programmatic Media Buying – WPP
    Object Moved This document may be found here ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-14
  • Programmatic Media Buying in China: What You Should Know
    Programmatic advertising is growing all over the world. According to ExchangeWire, the global market is expected to be worth nearly US$85 billion by 2019. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-13
  • Infectious Media – International programmatic agency
    We combine expert agency service with proprietary technology to manage the programmatic advertising of some of the world's largest advertisers ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-11
  • AdExchanger’s PROGRAMMATIC I/O | San Francisco 2018
    join 1,200+ attendees at adexchanger’s programmatic i/o conference in san francisco — the original and world’s largest conference focused on programmatic media and marketing. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-06
  • Academy of Digital Media: Principles of Programmatic Media
    The Academy of Digital Media provides the finest training, consulting and online research for general sales and for Internet advertising sales, radio, TV, print, magazine and other media sales and buying. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-06
  • Programmatic Media Buying & Programmatic Ad Solutions | MNI
    Programmatic Media Buying Harness the Power of Programmatic Ads with MNIx Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. ... read more
    Source: Programmatic Media BuyingPublished on 2018-06-01
  • The Benefits of Programmatic Media Buying – Katana Media
    Programmatic buying – defined as the process of selling and buying digital advertising using automated processes – helps businesses find and target audiences across all channels and mediums. Programmatic is rapidly growing. In fact, it’s projected that by the end of this year nearly half of digital media campaigns will be executed using programmatic technologies. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-30
  • 4A’s rips Accenture’s move into programmatic buying business
    The 4A's is slamming Accenture's entry into the ad buying business, saying the move raises conflict of interest concerns because the consultancy also audits client-agency relationships and runs agency reviews for clients. "We find this unacceptable and are concerned about whether Accenture will be ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-29
  • IAB
    Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-28
  • Infectious Media – International programmatic agency
    About Us. Infectious Media is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-28
  • Truth
    The State of Programmatic Advertising. The media supply chain has been described as “murky at best, fraudulent at worst” – but how widely is this view shared? ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-26
  • GDPR mayhem: Programmatic ad buying plummets in Europe
    The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 percent in some cases, according to ... read more
    Source: Programmatic Media BuyingPublished on 2018-05-25